Monday, April 16, 2012

Social TV and Multitasking


People all over America now have a different way of viewing Television. Through a process called “Social TV”. With 40% of Americans now owning a smart phone, or a tablet. Many people are running their lives with these technologies to multitask. They choose to multitask, because they are so busy during the day, and the busier we are the less time we have on our hands, therefore its natural for us to multitask more. Along with multitasking another hobby americans picked up is reviewing television, while watching a game or a TV show millions of americans will flok to twitter, and Facebok and post what they think about what they watched. During the 2012 Patriots and Giants Super Bowl, which had 111 million viewers, 12 million comments were posted on social-media sites during the game, about 252 tweets per minute were sent during the royal wedding last April in 2011, And about 8,800 tweets spread like wild fire when singer Beyonce announced she was pregnant during the MTV Video Music Awards in August. Many TV officials are interested in this information. By seeing how much, and what people post about they can determine which shows have the best ratings. They also can receive feedback from fans to see what they need to do to improve on the show.

I've started to notice multitasking being used a lot in not only social media, but also in me as well. While writing this essay I have I Tunes, Google, and Face book open, because I can then have access to different resources of information. That way I can multitask and get done a lot of work. Social TV overall is changing a lot. With the new 4G phones and tablets coming out technology is much more faster, portable, and eficent together it allows us to get things done quicker, and might free up some time on our hands.


Diaz, J. (2012, April 9). Social Media enhancing Viewing Experience. The COLUMBUS DISPATCH, Life and Entertainment

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